The world’s biggest shopping holiday is in China — not the US. Here’s how Singles Day became No. 1

The world’s biggest shopping holiday is in China — not the US. Here’s how Singles Day became No. 1

 

Initially, Bachelor’s Day is a Chinese holiday for everyone who is not married, and as you know, the date, consisting of only one unit, was not chosen by chance. In addition to the holiday itself, Chinese stores have fantastic sales,

November 11, a day represented by four digits of 1, dubbed by young single Chinese. The “Bachelor Day” has been initiated by single college students and, although enjoys no holiday leave, has become a vogue of the day among single white collars.

I wish I could get lucky on the Bachelor Day this year.

It seems that this holiday has yet to catch on outside of China, but one is the loneliest number in any culture, so it may just be a matter of time. Sadly enough, this particular holiday is going to be more and more relevant to China, as the sex ratio imbalance here worsens. Already, I get the sense that the holiday is more relevant to single men than to single women here.

Anyway, the date for Bachelor’s Day this year is 2011-11-11, which is not only a rare concurrence of lots of 1’s in a date, but also extra bachelor-y.

 

KEY POINTS
  • Both Alibaba and Amazon achieved impressive growth and historic highs in their annual shopping events this year.
  • Yet at the same time, iconic American brands are filing for bankruptcy and closing down stores.
  • Analysts note that that there is nothing wrong with the American retail landscape, but tax and debt levels distinguish the winners from the losers.

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